About me
I'm Daria Kunz. Ten years across Google, Apple, L'Oréal, and Interbrand taught me one thing: brilliant women get underestimated when their visual presence doesn't match their actual power. I founded Aesthetical Capital to close that gap. Contributing Editor at Beyond Luxury Group and London College of Fashion alumni.
Services
Spotlight Session - Start here
€250 online, 1 hour online
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Step 1
You tell me about your specific moment: conference, board meeting, photoshoot. The audience and what you want them to feel when they see you.
Step 2
We meet online for 60 minutes. I build your exact outfit strategy for that moment - what to wear, what to avoid, how to show up.
Step 3
You receive a visual brief with outfit directions and a guide for your photographer so every photo works for you.
Aesthetical Capital Audit - Best Value
€450, 2 hours online
Step 1
Before our session, you fill in a short questionnaire about your role, goals, and the moments that matter most to you professionally.
Step 2
We meet online for 2 hours. I look at your current wardrobe, your LinkedIn, and how you show up at conferences and in photos.
Step 3
You receive a written strategy: your visual language, what to keep, what to change, and how to dress for the rooms that matter.
Wardrobe Strategy - For quick results
€1250 online, 2 weeks online
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Step 1
You fill in a questionnaire about your new context: new city, new role, new level of visibility.
Step 2
I build your capsule from scratch. Not what you own. What you need. 30 pieces curated for exactly where you are going.
Step 3
You receive a full presentation with assembled outfits and a shopping list with direct links.
Step 4
2 weeks of online styling support.
Full Transformation - Recommended
€2500, 5 weeks online
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Step 1
Identity session. We meet online and define who you are now, who you are becoming, and what that requires visually.
Step 2
Wardrobe edit. You show me what you own on video call. Together we decide what stays, what goes. We let go of the old identity on purpose.
Step 3
Capsule strategy. I build your new wardrobe from scratch - for your new city, new role, new level of visibility. Shopping list with direct links, assembled outfits, everything ready to buy.
Step 4
One month of online styling support.
Feedback
Thanks again for our shopping and styling session, I loved it from beginning till the end! You showed me clothes that I would have never thought of picking myself, but they fit so well - thanks so making me discover so many new things I can do. I also loved all your tips around how to mix and match, and what to look out for when shopping ony own! I'm already looking forward to our next session - for summer wardrobe this time! Xx Julia
Julia, COO, Dublin
It was very insightful session and I have learned a lot about styles, fits and colors that highlight my beauty and fit my body type and personality. You are very professional and knowledgeable consultant with gentle approach. I loved my experience and I am very excited that I feel more confident, better and more myself. You helped me to give myself permission to look and feel better.
Olga, Marketing Lead, Munich
Daria, you are an incredible stylist. I stopped hating shopping and I really know what to wear every morning and I don't get lost in online shopping anymore. I learned how to play with fashion, before for me it is unspoken language. I loved the concept of conscious capsule wardrobe, where everything is matching, it made my life easier.